Insights
Insight is the spark behind every Big Positive Impact. Our thinking goes beyond observation, uncovering opportunities and inspiring ideas that create meaningful change for people, brands and culture.
Do our language choices make AI sound more human?
Explore how word choice shapes our perception of artificial intelligence.
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What Gen Z Expects from Financial Brands
Brands must prioritise trust, reliability and transparency to meet evolving financial consumer needs
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Banking on advocacy
Customer loyalty is perceived to be falling, but were bank customers ever really loyal?
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The six key principles to delivering and measuring creative effectiveness
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